The Process of Successful Selling Essay Example | Topics and Well Written Essays - 750 words

The Process of Successful Selling - Essay Example Knowing about a product means knowing the strength of the product as well as flaws of the product. There are different types of customer who would come to a seller. Some of the customers will be aware of the product completely while others may be new and very cynical. It is the acquired skill of a seller to sell the product to the older customer in a complete newer way that they stay attracted towards the product for longer periods (Schiffman). For the purpose of selling a product to a new and cynical customer, it is recommended that the seller use the metaphors to compare product with other products of the market and highlight the significance of product. A seller needs to be very clever in this regard. Being a clever seller means, being informed about the marketing strategies and newer intervention in the product range (Schiffman). A successful seller can also be regarded as a squirrel who knows which nut is worth saving and which one to discard. A successful seller exactly knows which customer is a potential buyer. If a seller learns the art to weed out customers who are not worth enough for the product sell, then a seller will automatically turn into a successful seller. Need of a product would simultaneously gets increased with the effective marketing and campaigns that would be used for the sale of products and goods. The marketing campaigns such as APPLE’s strategic marketing campaigns are considered to be one of the world’s brilliant marketing campaigns. It is due to the active selling and marketing techniques that add value to a consumer good or product (Schiffman). A successful seller is supposed to be loaded with the tool kit of effective selling of his or her products for sale. The tool kit or in other words, the components that are required for the preparation of effective selling of products include prospects, techniques, conditions and final transit. By prospects of product, it simply means that a